Anticipated Groupon IPO getting pushed back

Groupon is delaying its hotly anticipated initial public offering of stock, according to a report on The Wall Street Journal's web site.

The daily coupon deals web site isn?t canceling its plan to become a public company, just taking another look at its plan ?in the face of stock market volatility,? according to the newspaper.

Groupon had initially planned to go public after Labor Day and aimed to price its shares in mid-September, the report said, Groupon had also arranged a roadshow for next week to entice potential investors in its stock.

However, that roadshow is now cancelled and the web site is evaluating when to go public on a day-by-day basis, the report said, as company executives pay close attention to market volatility.

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In late July, CNBC reported that Groupon?s IPO could be delayed until mid- to late-September as federal regulators have raised questions about the company's self-selected financial metrics.

The company has several unique ways of measuring its success that have drawn scrutiny from some investors and now federal regulators, CNBC reported.

For example, Groupon reports non-standard financial metrics such as gross profits, a way of measuring its revenue, and "adjusted consolidated segment operating income," a measure that excludes certain expenses

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Source: http://www.msnbc.msn.com/id/44412534/ns/business-us_business/

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