new communication technology: HEALTH FOODS TARGET HEALTH AND FITNESS TREND

Saturday, October 8, 2011

HEALTH FOODS TARGET HEALTH AND FITNESS TREND | Health

By admin

on Thursday, October 6, 2011

HEALTH FOODS TARGET HEALTH AND FITNESS TREND

Article by Subramani

New age health conscious consumers comprise a growing niche segment which marketers have been quick to tap into which customised health-food products. More and more supermarkets are, increasingly, boasting separate health food counters that stock a wide range of products, rangeing from low-calorie biscuits to fibre-based cholesterol-free breads, Cheese for Healthto even sugar free rice. The popularity of these counters can be gauged from the fact that the products are being lapped up quickly by a growing breed of health conscious consumers. This segment of the health food market in India is now displaying almost all the characteristics of a niche market. Marketers are, thus beginning to see immense potential in this growing niche. In fact, chances are that this niche segment may be transformed into a mass segment over a period of time, considering the fast pace at which more and more Indians are falling prey to hectic lifestyle. FritoLay, the leading foods major, launched its new breakfast cereal Quarker Oats across India recently. Sucheta Govil, marketing director FritoLay India said, ?Over the past few years the urban Indian consumer has become more aware of an ideal diet as well as an active lifestyle. It has been FritoLay?s endeavor to provide its consumers with a variety of choices and that meets the needs of today?s consumer. The launch of Quaker Oats in India addresses thjis rapidly growing health trend?.

When it comes to energy drinks in india the market still its infancy, would be gulping it more at nightclubs than at the gym. So when a new energy drink like Effect trries to make place for itself in the nascent market it will have to look at these clubs though first, the strategy would be to position it as a functional health drink. Looking at the growing health consciousness as an opportunity to expand Coke is aiming to increase its presence in the Indian health market and gain wider accept ability. It has decided to add a punch of health to its India portfolio possibly by early next year. Scientists in India, SriLanka, UK the US, Japan and Germany have come out with findings on tea that could have a positive health benefit to the consumers. But there has hardly been any campaign to promote tea as a health beverage. Barring the individual cases requring specific medical advice, by now there are plenty of research results in both the tea gowing and consuming countries to hail tea generally as a safe health drink. More and more companies in India are seeing in health food products a major marketing opportunity and from launching healthier options and innovative variants to putting the product in the right places with the promotions they have tried a variety of strategies. Therefore it will not be surprising if there are a slew of product launches aimed at this niche market. So the next time you enter a supermarket, don?t be surprised if the health food counter too is decked with new offerings.

About the Author

Auther?s cool site http://www.bestcheeseworld.net