In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. For this issue, we will talk more about attracting new customers for your business through Facebook.
As we have discussed before, it?s important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? Simple Because Facebook is able to reach people more than any business website could. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.
In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.
For instance, if you have a mind to; you can retain the best feedback and just hide the rest. This way, your potential buyers will be able to get an idea about how your products or services have benefited others. Using your company feedback this way will help entice potential customers because of the sense of authenticity that comes with it.
In addition to that, customers who are fed up of the usual online marketing tactics such as newsletters and ads will most likely go to Facebook to have their concerns answered. A Facebook page makes it possible for your business to reach 500 Million users worldwide and you don?t even have to purchase email addresses like what traditional email marketing requires.
Interaction isn?t limited to Facebook updates and wall posts though. One can also use the Photos and Notes page. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.
If done this way, your potential customers will be ale to perceive how your products or services are being used by your customers. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. Other companies like Ben & Jerry?s go as far as polling customers. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
You can also let your customers know about your company?s promos, special prices and discounts using Facebook. This is exactly what the company rushIMPRINT did. The page easily leads the customers back to the official business site as well as their contact number. Other businesses even offer exclusive deals to their customers through Facebook.
If you?re implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. They offer a Buy One, Get One promo which ice cream lovers will certainly not want to miss.
The simple fact is, Facebook is an easy tool to master and just by adding the right sense of fun, differentiating you and your company from the rest in the market, you will quickly see a nice return for your efforts!
Keep watch for our next issue. We will discuss more details about creating a Fan Page for your business using Facebook.
You can get the traffic if you choose to incorporate Facebook for Business. However, if you want to find out more check out here for more Facebook marketing strategies.
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