Marketing Mojo: You are a Walking Brand for Your Business | 3C ...

Madeleine Albright, official secretary of State portrait (Photo credit: Wikipedia)

Can you amp up your branding and Marketing Mojo with an accessory? The answer is a resounding Yes!

I recently attended the Madeleine Albright exhibit ?Read My Pins?. It showcases her collection of over 300 pins or brooches that? became her Diplomatic Signature. And it?s all because of Saddam Hussein.

Albright, then the U.S. ambassador to the United Nations criticized Hussein.? In return, his poet in residence called her ?an unparalleled serpent?.

Shortly after, she had to meet with Iraqi officials and wondered what to wear?

Always a fan of pins, she decided to make a statement by wearing a snake pin.? Her message: ?Don?t Tread on Me?.

From that day forward her pins became part of her diplomatic signature ?brand?.? She used pins to emphasize the importance of a negotiation, signify high hopes, show compassion and express pride in America.

Albright?s pins were an important indicator of her diplomatic mood. Fellow diplomats and world leaders paid attention to the pin she was wearing on each occasion.? In fact, prior to a meeting Russian President Putin told President Clinton ?We always watch what pins Secretary Albright is wearing.?

Business Branding:? Your Image is a
Powerful Marketing Tool

In an earlier post on the power of your business image, I talked with nationally recognized business image strategist, Donna Gamache.? She shared that your image influences a whopping 55% of how your prospects and customers size you up. And here is where the rubber really hits the road?this all happens in 3-7 seconds

As Donna says, ?You are literally a walking billboard for your business.?

You represent your brand and your business image is a powerful marketing tool.? Madeleine Albright expressed her Marketing Mojo; her signature brand, through her choice of pins.

Let?s see how the 3C?s show up in Albright?s Read My Pins Marketing Mojo strategy:

Captivate: All eyes were on Albrights? pins.? Everywhere she went people were fascinated by what pin she was wearing.

Connect:? Her pins sent a powerful message that communicated her perspective.

Clients: Madeleine Albright was the first woman to become Secretary of State of the U.S. and her forthright approach lead to successful negotiations, enduring relationships and world-wide respect.

How about you?? Do you have an accessory that expresses your signature brand?? How else can you express your brand via your image?

Source: http://www.3cmarketinggroup.com/marketing-mojo-you-are-a-walking-brand-for-your-business/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-mojo-you-are-a-walking-brand-for-your-business

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